Cindy Smartt, the founder and President of Smartt Entertainment, Inc., holds a Masters Degree in Public Relations and has over 20 years of corporate experience.
After 10 years of sales and marketing in Fortune 500 level companies, Ms. Smartt decided to make a change and move back to Tennessee to be near her family. She landed in Nashville working for Avalon Entertainment, one of the biggest corporate entertainment companies in the world. Avalon’s multiple divisions of country music tours, artist management and corporate entertainment catapulted her into the concert industry. She was introduced to the top agents, managers, technical producers and artists in the country.
Shortly after she was established in the concert world, Ms. Smartt was asked to move to San Diego to oversee sales to the Convention Center and the Hyatt; two of the top corporate venues in the country. It was a rich corporate environment, and clients such as Oracle and American Airlines, were added to her client list.
Soon after Ms. Smartt moved to San Diego, she decided to start her own company. Velocity Meetings & Entertainment was created with partners in Phoenix, Arizona from Boeing and America West Airlines. She sold her partnership in 2000 and became incorporated as Smartt Entertainment.
Ms. Smartt has now been booking and producing corporate entertainment exclusively for over 12 years. Having worked with hundreds of artists, Ms. Smartt is experienced with all levels and genres of talent. Among the artists Ms. Smartt has worked with are Bon Jovi, The Temptations, Bill Cosby, Andrea Bocelli, Jay Leno, Gladys Knight, Chicago, Trisha Yearwood and many, many others. Smartt Entertainment’s corporate client list includes Lucent Technologies, American Airlines, PGA of America, Allstate Insurance, Ingram Micro, Bridgestone/Firestone and Verizon. With an extensive understanding of the corporate environment, Ms. Smartt utilizes her experience to tailor entertainment selections and production to her client’s demographics, needs, and goals.
Smartt Entertainment’s technical production staff have managed and produced worldwide tours for public and private audiences. Enrique Iglesias, Blue Man Group, Usher, James Taylor, and Barry Manilow are just a few of the superstar artists they’ve produced and toured with. Smartt Entertainment possesses both the experience and technical know how to work with even the most complex of technical production requirements.
Due to Ms. Smartt’s extensive experience and long-standing relationships within the entertainment industry, Smartt Entertainment offers a unique service to its clients: exclusive specialization in the entertainment aspect of corporate events. In doing this, the relationships Ms. Smartt has cultivated over the years with headline artists and agents ensures that Smartt clients receive the best price possible on their entertainment selections. Meanwhile, the experience Ms. Smartt has in working with such a variety of artists over many years ensures Smartt clients of superior customer service for all their entertainment events.